Student.com

This was a somewhat unusual and urgent situation.

The client needed a 'social media' boost (recognition and site traffic) quickly, because they were a dotcom startup in need of a second round of funding. Without good numbers, new funding was just not going to happen.

In this case, rather than attempt to drum up traffic online, we went directly to the website's target audience with an inexpensive (no media buys were required, no mailings were needed) guerrilla-marketing print campaign.

It worked – Student.com got noticed, and they got funded.