Reader's Digest had owned the rights to market these four 'Hallmark Hall of Fame' productions for years, but sales were languishing. The mailer I created (click image to enlarge) shipped in a regular business envelope, and opened like a road map. Each unfolding showed a different aspect of the four products and told a different part of their story.This mailer revived these properties' flagging fortunes, and was reprinted for years.
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